Suominen introduces revolutionary Designer Series patterns for nonwovens for wipes

Helsinki, Finland, 2017-03-22 14:00 CET (GLOBE NEWSWIRE) -- Suominen Corporation      Press release      22 March 2017 at 3:00 pm (EET)

Suominen introduces revolutionary Designer Series patterns for nonwovens for wipes 

Suominen introduces revolutionary Designer Series pattern selection for nonwovens for baby care and household wiping applications. The Designer Series contains unique high-resolution patterns designed exclusively for Suominen by professional designers and validated with consumers to convey softness and functionality in cleaning.

Commercial production of these patterns was made possible by investing more than EUR 60 million in Suominen’s production technology in North America, Europe and South America.

With the Designer Series, Suominen fulfills the modern day needs of both consumers and brands when it comes to wipes materials. Consumers desire easy choices, that is, wipes whose distinct patterns clearly indicate either softness or cleaning efficiency or both. Brands, for their part, look for wipes substrates with a compelling reason-to-believe, enabling the highest value to their marketing spend. These are the exact things Designer Series patterns and new Suominen technology were created to deliver, making Suominen’s patterning and texturing capabilities across multiple platforms second to none.

“When the team started with the Designer Series, we took an approach no other company in the nonwovens industry had taken before. We partnered with professional designers whose interpretation really challenged Suominen to test what its improved production technology is capable of,” Vish Mazumder, Product Development Manager, says.

“Another unprecedented step in product development for a nonwovens company like Suominen was when we went to ask consumers which patterns they found softest and most functional in cleaning. The patterns that, according to integration of multi-sourced data points, resonated best with consumers are now available in the Designer Series selection,” Vish Mazumder continues.

“Design Series is the culmination of great work by so many, namely our operations and R&D teams,” Jon Arendt, Product Manager, says. “With the process and consumer insights gathered, combined with customer feedback, we look forward to triangulating this into products that deliver meaningful business results for our customers.  We believe that working in this way continues Suominen’s paradigm shift to being a market driven product leader.”

Suominen will exhibit the Designer Series pattern selection, among other innovations, at INDEX17 in Geneva, Switzerland from 4 to 7 April 2017. You are warmly welcomed to visit the Suominen booth #1522.

For more information, please contact

Jon Arendt
Product Manager
tel. +1-920-327-8064

Suominen in brief

Suominen manufactures nonwovens as roll goods for wipes as well as for medical and hygiene products. The end products made of Suominen’s nonwovens – wet wipes, feminine care products and swabs, for instance – bring added value to the daily life of consumers worldwide. Suominen is the global market leader in nonwovens for wipes and employs 650 people in Europe and in the Americas. Suominen’s net sales in 2015 amounted to EUR 444.0 million and comparable operating profit to EUR 31.2 million. The Suominen share (SUY1V) is listed in Nasdaq Helsinki Stock Exchange (Mid Cap). Read more at

Latest news

Changes in company's own shares, European Regulatory News

Change in the holding of Suominen’s treasury shares

Directors and Officers, European Regulatory News

Suominen to initiate a restructuring program including changes in Executive Management Team

Changes in company's own shares, European Regulatory News

CORRECTION: Suominen – transfer of the company’s own shares