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The value of patterning and coloring in wipes substrates

Patterning and coloring in nonwovens for wipes can add significant functional, emotional, and brand value, especially in competitive segments like baby care, personal care, household cleaning, and industrial wipes.

Suominen makes differentiation possible by offering a wide range of patterns and colors to be applied on nonwovens.

How visual and tactile design can elevate your product offering

Patterning:

Embossed or structured patterns can:

Enhance perception and functionality e.g. gentle scrubbing, absorbency, and improved dirt and particle pick-up
Help manage lotion distribution, improve bulk and softness, and can even support folding and dispensing performance
Reinforce brand identity through signature textures

Coloring:

Substrate-level color can:

Strengthen product positioning and differentiation
Support cleaning protocols and hygiene separation-minimizing cross-contamination through color coding by cleaning zone or application in professional cleaning, and in healthcare, and controlled environments

Enhancing the end-user experience

From the consumer’s point of view, visual and tactile cues strongly influence perceived quality. Patterns can make a wipe feel thicker, softer, or more absorbent, even before use. Certain patterns signal strength or effectiveness, especially in household and surface cleaning wipes, while smooth, rounded embossing enhances the sense of gentleness in baby or facial care products.

Similarly, color tones can evoke trust and functionality, especially in professional cleaning environments.

As your partner, we support you in developing safe, high-quality, fit-for-purpose solutions that meet both technical and aesthetic goals.

Want to learn more about how patterning and coloring can elevate your products?

We are happy to introduce you our existing patterns and colors or co-develop customized solutions for your product needs with our unique, rapid prototyping capability and short lead time for first mock-ups.

Examples of Suominen's wide range of pattern and color offerings: