The Ultimate Wipe is a digital road trip which takes place on Twitter during the INDEX 2017 exhibition week, 3 - 7 April 2017. In five days virtual team of Suominen Experts will tour on three continents and also visit Geneva to collect knowledge and items needed to create the Ultimate Wipe. This campaign is one of the many steps Suominen has taken to be a Market Drive Product Leader.
We Love Wipes is Suominen’s digital program focusing to raise awareness, educate, and share information on nonwoven containing disposable products among consumers around the world. Today We Love Wipes’ digital community consists of 36,000 members with whom Suominen interacts via several digital channels and social media platforms such as Facebook and Twitter.
“We love Wipes is a program we have created at Suominen to educate and entertain consumers and end users in professional environments on topics related to wiping and nonwoven containing products,” We Love Wipes Program Manager Tiina Tolonen from Suominen tells.
“On the side of sharing information we continuously interact and collect likes, dislikes, priorities and wishes from the We Love Wipes community members. This information is valuable for us when developing Suominen’s higher added value product offering to fill the unmet needs in the nonwoven markets.”
We Love Wipes collaborates closely with Suominen Innovation Machine, an enhanced product development capabilities and process implemented globally in 2016. To promote and enhance different product development activities and knowledge such as market understanding, latest technologies, new raw materials, and hi-tech engineering We Love Wipes takes team of Suominen Experts to a virtual tour to create the Ultimate Wipe.
“The Ultimate Wipe is a typical We Love Wipes activity: Fun and engaging for the digital community yet also educational. During the campaign we will share information on the development of nonwoven materials used in wiping and hygiene products which are present in daily lives of consumers,” Tiina Tolonen describes.
“The Ultimate Wipe campaign is open for all, and anyone may tweet with hashtag #GoExpertsGo to help Suominen Experts move forward. Join the fun with us!”
Follow We Love Wipes on Twitter.
Click here to visit the Ultimate Wipes campaign website.