Go Wipes is the only European conference focused specifically on wipes and bringing professionals from the industry together to discuss market trends, development and innovation. Conference takes place on 16-17 November in Frankfurt, Germany, and over 120 heavy-weight nonwovens industry experts are expected to participate the event.
On Go Wipes’ speaker list are two Suominen experts: Saara Söderberg, Vice President, Marketing & Product Management, and Markku Koivisto, Chief Technology Officer. They will introduce projects unique to the nonwovens industry.
Saara Söderberg will talk about outcomes of Suominen’s digital consumer program We Love Wipes. The digital program supports building genuine consumer insights to be utilized in developing a product portfolio which truly responds to market needs.
“It’s a great pleasure to share which kind of insights We Love Wipes provides. In four years we have built a digital community of almost 40,000 members with which we interact on daily basis. At Go Wipes I’ll present for example a case focused on food hygiene and tell how trends, consumers’ changing behavior and their experiences impact on expectations towards hygiene at mealtimes,” tells Saara Söderberg.
In his presentation, Markku Koivisto will speak about Suominen Design Lab, a revolutionary product development process that Suominen has utilized in introducing the one-of-a-kind Designer Series pattern selection to the nonwovens market. Design Lab combines consumers’ voice, professional design and unique nonwoven production technology in a way that is unmatched in the industry.
“Suominen Design Lab is a whole new way to both innovate and manufacture nonwoven products,” says Markku Koivisto. “As a process, Design Lab is based on the capability to listen to consumers and then turning their views of what does a soft or effectively cleaning material look like into a nonwoven product. I’m excited to share our success story with all the leading experts of the industry.”
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