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Renewed We Love Wipes website is now live

We Love Wipes, a digital program powered by Suominen, published its renewed website www.welovewipes.com this week.  The renewal was based on the comments and feedback from the We Love Wipes community and the change can be experienced especially when you are browsing the site with a mobile device. Finding information, stories and topics is now easier, and also the ever popular blog has been updated to provide an improved archive of all previous articles from both external bloggers and Suominen Experts.



We Love Wipes aims to raise the overall awareness of wipes by providing in an entertaining way objective, brand-free information on the wide range of wipes, different end use applications and various features of wiping products. Thanks to We Love Wipes, Suominen has received a wealth of information directly from consumers about how they use nonwoven products and what their needs are – all this through the dialogue taking place in digital platforms.

Over the last two years, the We Love Wipes team together with Suominen Experts has brainstormed, researched and produced over 500 pieces of content to entertain and educate wiping product users. In total, We Love Wipes content items have been exposed to public 7.7 million times via different social media channels and the website. Today there are over 25,000 members in digital community following and participating the activities.

To celebrate the shiny and new website We Love Wipes has launched a competition to find the best wipes stories. All participants will enter into the prize draw and the best stories will be produced as short videos. So, your story may end up to being a social media sensation.

More information


Read more about Suominen’s strategy.


We Love Wipes on Facebook

We Love Wipes on Twitter

We Love Wipes on Google+

We Love Wipes on Pinterest