Packaging is important in captivating consumer interest

Convenience strongly shapes consumers' packaging needs. People value innovation that makes their lives easier. Packaging has a substantial role to play in facilitating and simplifying both the buying process and actual consumption experience.

Suominen Flexibles' new product assortment is focused on easy to use and reclosable solutions as well as new materials, which provide freshness for products, healthy and easy cooking methods and enhanced visibility on the shelf.

Packaging design contributes to the shelf stand-out a product achieves, the emotional response it creates and the likelihood a product will be purchased. Using a different shape, size or material could create a contrast between the new product and the old offering making it more visible.

Visually attractive artwork together with special promotional effects that Suominen offers, such as shape perforation, stickers or non-serial coding, guarantee that our customer's product attract consumer attention.

Suominen Flexibles' new product offering includes:

Solutions

• AmerString^TM, bag with plastic string
• AmerView^TM, bag with shaped window
• AmerSteam^TM, microwavable packaging
• Stand-up pouches, system bag solution

Value-added features

• AmerFeel^TM, packaging with a pleasant touch
• AmerBio^TM, 100 % biodegradable packaging
• Shape perforation and stickers